Paramount Club is a 32,000 square foot private members club at 1301 Avenue of the Americas — a space designed to make the case that the best amenity a Midtown office building can offer isn't square footage, it's a life well-lived between meetings.

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Our role was to translate that premise into a visual and strategic narrative compelling enough to launch the club's membership program. I led the creative development of a comprehensive marketing deck and photography palette — capturing the full range of the space, from the Atrium restaurant and fireside lounge to the wellness studio, game room, and private dining and conferencing facilities. The goal was not to document the amenities but to convey the atmosphere: the particular quality of a place designed to make work feel less like work.