Ashley Baker is a Creative Director whose practice lives at the intersection of brand strategy, art direction, and experiential design.

Over 15 years, she has built visual identities, immersive environments, and integrated campaigns for organizations that demand both precision and poetry. Her work spans luxury, entertainment, hospitality, and culture — from Fortune 500 strategy to landmark experiential projects to bespoke private commissions for the most discerning clients in the world.

She approaches every project as a systems problem: how do narrative, form, and function reinforce each other across every touchpoint? The answer, in her hands, tends to feel inevitable.

Ashley currently serves as Creative Director at The Berman Group and was the founding Creative Director of Altered State, a boutique agency specializing in luxury branding and hospitality. She holds a degree in Decision Science and Fine Arts from Carnegie Mellon University.

Available for select engagements.