Reimagined Townhouse

Grosvenor Estate

TYPOLOGY - Experiential / Master Planning / Retail / Food & Beverage 
ROLE & RESPONSIBILITY - Art Director + Project Manager: Creative Direction, Concept Development, Interior & Spatial Design, Experience Design

Grosvenor Estate approached our team with a challenge to transform a historic townhouse in the heart of London from another piece of traditional real estate into a unique jewel in Grosvenor’s storied portfolio. Through the initial concept development and into a longer period of discovery, vetting, and analysis, we developed a creative strategy, and advised Grosvenor Estate on the precedents and practicalities of creating an immersive experience.

New York & London | 2020