Holiday Performance Creative Direction

FISHER BROTHERS

TYPOLOGY - Performance & Event Design
ROLE & RESPONSIBILITY - Art Director: Creative Direction, Concept Development, Graphic Design, Experience Design
PROJECT PARTNERS - Paul McGill

In collaboration with Broadway choreographer Paul McGill, we conceptualized a multi-day dance performance series and event, as part of a larger brand reinvention effort for Fisher Brothers. I provided creative direction for the concept narrative, choreography, light & sound, and wardrobe. Conceived as a holiday community experience, the site-specific performance piece centered around the unveiling of the sculpture, Home, and the evocative nature of reuniting. 

New York | 2020