Social MEDIA STRATEGY
& ART DIRECTION

Beneville Studios

TYPOLOGY - Branding & Social Media
ROLE & RESPONSIBILITY - Art Director + Project Manager: Creative Direction, Visual Design, Graphic Design, Concept Development

After 15 years of no online presence, and with the opening of several major projects forthcoming, I was charged with developing and implementing the social media strategy for the first public-facing platform in the history of the company. Due to the confidential nature of the work and project breadth, leaning into the X factor of unique offerings was essential. The strategy required an intensive conceptualization of comps, visual identity, and execution to align with the brand values. On-going work includes the designing, editing, and publishing of content and implementation of new features to maintain trends and engagement.

New York | 2020 - Present