Event Space Branding

Beneville Studios

TYPOLOGY - Branding
ROLE & RESPONSIBILITY - Senior Designer: Creative Direction, Concept Development, Visual & Graphic Design, Brand Design

With the upcoming launch of a New York City event space, I was presented with the opportunity to conceptualize and create the branding, marketing materials, and website to personify the new venture. The solution was a minimal but sophisticated visual identity that relied on the blank canvas nature of the space. A grey-scale color palette positions the space as a high-end experience, able to morph into whatever the client desires. The identity was applied into a wide array of digital and printed implementations.

New York | 2017